Craig Steger

Craig Steger has a diverse and extensive work experience in the field of digital advertising. Craig has held positions in various companies, starting their career at AOL in 2000. Craig served as a Supervisor, Manager, and Senior Manager in Ad Operations at AOL before becoming the Director of Advertiser Operations. In this role, they were responsible for launching all ad-served and published display advertising.

After leaving AOL, Craig worked at AddThis (previously Clearspring Technologies) as the Director of Ad Operations and Product Development. Craig was responsible for executing all ad campaigns through the distribution of viral widgets, video, and social applications. Craig also provided strategic guidance for business requirements and the selection of proprietary and third-party systems.

Craig also worked at Infinitive as a Digital Media Consultant for a National Cable Company, where they provided strategic insight and guidance on processes, systems, and ad products for the Digital Media Sales organization.

Craig then joined LivingSocial as the Director of Production, where they were responsible for the overall growth and management of the team producing and publishing deals for local, regional, and national merchants.

Craig later worked at Verve as the VP of Ad Operations, overseeing the team responsible for implementing and reporting on the delivery metrics of national ad campaigns through publisher mobile web and app content.

Craig then joined Resonate as the Senior Director of Client Services, managing a team responsible for supporting post-sales execution, delivery, and reporting of advertising campaigns.

Craig also served as the Principal/Owner at CAS Consulting Services, where they helped online publishers understand their programmatic advertising strategy, technology stacks, yield management, and industry best practices.

Craig later worked as the VP of Operations at Eye Popper Digital, a digital advertising management and solutions firm that focuses on increasing publishers' overall eCPM. In this role, they represented over 3,000+ sports and entertainment websites.

Currently, Craig serves as a Programmatic Operations Consultant/Strategist at Prohaska Consulting, where they provide consulting services to clients, helping them navigate the world of programmatic selling or buying and driving strategy and revenue for earlier-stage companies.

Craig also briefly worked as the Operating Director at oPub Media LLC.

Overall, Craig Steger's work experience showcases their expertise in ad operations, digital advertising strategy, and client services within the digital advertising industry.

Craig Steger attended James Madison University from 1991 to 1995, where they obtained a Bachelor of Business Administration (BBA) degree. Craig also attended Langley High School, but no specific dates or degrees were provided for their time there.

In terms of additional certifications, Craig Steger holds a ClickUp Novice Certificate from ClickUp, obtained in November 2022. Craig also holds a SpotX Platform Certification from SpotX, obtained in July 2020, and a Customer Data Platform Certification from Prohaska Consulting, obtained in June 2020.

Furthermore, Craig Steger has earned over 100 badges in Salesforce Trailhead, an online learning platform. However, the specific month of completion was not mentioned, and it can be assumed to have been before 2015.

Additionally, Craig Steger completed the Drucker School MBA Essentials for Salesforce program at the Peter F. Drucker and Masatoshi Ito Graduate School of Management. The exact completion dates were not provided.

Lastly, Craig Steger has earned 23 badges from The ADBL (Academy of Digital Business Leaders) and is a certified 3 Star Member of the organization. However, the dates of completion for these certifications were not specified.