Holly Hirzel

Holly Hirzel is the current Director of Product & Project Management at Project Archer. Prior to that, they served as the VP of Product at Vreal from January 2017 to August 2019.

At Vreal, Holly was responsible for developing and executing the product vision in partnership with cross-functional teams, building and mentoring a team around product, design and analytics, and driving to understand customer needs. Holly also worked with leadership, marketing and the product team to develop both the content strategy and the tools needed for creators. In addition, Holly developed the analytics framework and worked with the PM to get those implemented, and then merged those findings into the features and product roadmap.

Holly has a proven track record in product management and leadership, and their experience will be invaluable in their current role at Project Archer.

Holly Hirzel has a Bachelor of Science in Communication and Media Studies from Cornell University.

Holly Hirzel reports to Jordan Weisman, CEO. Some of their coworkers include Krista Ahlgrim - Director of People Operations, Dawne Weisman - Chief Creative, and Bekah Hamilton - Project Manager.