Carmen Chu

Carmen Chu serves as the Global Head of Brand Product Marketing at the Project Management Institute since August 2025. Prior to this role, Carmen held the position of Vice President, Consumer Marketing & Lifecycle Strategy at Fandom, where responsibilities included defining consumer strategy in collaboration with C-suite executives and architecting comprehensive brand marketing across multiple properties. Carmen also founded and led the first employee resource group for Asian, Pacific Islander, and Desi employees at Rakuten Americas and has experience as Senior Director of Global Marketing at ShopStyle, overseeing significant media budgets and cross-channel strategies. Early in Carmen's career at Macy's, pioneering work was done in marketing technology, personalization, and experimentation, establishing foundational data infrastructure for marketing personalization. Carmen holds a Bachelor of Arts in Communications and Sociology from the University of California, Davis.