Carmen Chu

Carmen Chu currently serves as the Global Head of Brand and Product Marketing at the Project Management Institute, a role assumed in August 2025. Prior to this position, Carmen was the Vice President of Consumer Marketing & Lifecycle Strategy at Fandom from January 2023 to August 2025, overseeing marketing efforts for a platform with over 350 million monthly users. Carmen also held the role of President of the Asian, Pacific Islander and Desi Alliance Employee Resource Group at Rakuten Americas in 2022, where strategic programming was developed to enhance diversity and inclusion initiatives. From February 2020 to December 2022, Carmen worked as Senior Director of Global Marketing at ShopStyle, a fashion tech platform under Rakuten Rewards. Additional experience includes a significant tenure at Macy’s from 2007 to 2020 as Director of CRM and marketing strategies, and an early role as a Marketing Assistant at ZipZoomfly.com and Wrapables.com. Carmen holds a Bachelor of Arts degree in Communications and Sociology with an emphasis in Law & Society from the University of California, Davis.