Dezmund Herron

Founder & CEO at Project Nia, Inc

Dezmund grew up quickly, filling a paternal role in his family as the oldest sibling and male figure. An extremely mature but troublesome child, Dezmund recalls having a wake-up call at age 14. He realized that every example he set would pave a path for his younger siblings and the path he was on was not the legacy he wanted to leave. He immediately took up boxing and football to channel his energy and aggression and started evolving into the sibling his younger brother & sister deserved.

After high school and in between college prospects, Dezmund began his first career in sales, working on behalf of Comcast and then ADT. An outgoing socialite, he excelled on behalf of both of these companies, saved enough to move out of Little Rock, and placed himself in the growing town of Bryant, AR. His new home served as an opportunity for his siblings and cousins to get a better education in a more upstanding school district, and Dezmund spent his late teens and early twenties overseeing his younger brother and cousins' growth and development.


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