Melissa Garcia Vargas

Melissa Garcia Vargas is an experienced professional in digital marketing and customer relationship management (CRM). Currently serving as Coordinador CRM at PROMART since March 2023, Melissa focuses on acquiring new clients, retaining high-value customers, reactivating lost clients, and optimizing CRM campaign profitability through Salesforce Marketing Cloud. Prior experience includes roles at Abbott as a Digital Marketing & CRM Analyst, where Melissa led digital strategies for prominent brands, and Pfizer as a Digital Communication Analyst, overseeing digital strategy and content. Earlier experience includes a Communications Internship at Laboratoria and a Creative Copywriter position at Circuit., contributing to content marketing and digital campaign strategies. Melissa's educational background includes a recent degree in Data Analytics for Business from Colectivo23, an Agile Methodologies course from Universidad de Lima, and a Bachelor's degree in Communications from the same institution.