Miriac Sastre is the Group Category Director, Culinary & Beverages at Promasidor (South Africa) (Pty) Ltd. Prior to this, they were the Directeur d'Exploitation - Coqivoire at Groupe SIPRA from September 2014 to August 2017. Before that, they were the Category Business Manager at Nestlé from February 2013 to August 2014.
Sastre began their career as a Junior Account Manager at Ivoire Communications from April 1999 to December 1999. Miriac then joined The Coca-Cola Company in May 2001 as a Region Marketing Manager for French West & Central Africa. In this role, they were responsible for Consumer Marketing Manager for 11 French speaking countries in West & Central Africa. Miriac left Coca-Cola in December 2012 and joined Microsoft as a Marketing Assistant in January 2000. Miriac left Microsoft in April 2001 to join Groupe SIPRA.
The educational career for Miriac Sastre includes a certificate in Business Strategy and Financial Performance from INSEAD, a Stanford Introduction to Nutrition and Health from Foods, Nutrition, and Wellness Studies, General from Stanford University, and a certificate in Commercial Franchise Management from MDE Business School. Miriac also has an Asset Gold in Leadership Course from IMD and a Project Management from ISM. Finally, they have an Ingenieur Commercial & Marketing from Sales, Marketing, Management from ESCGE, and Classes Preparatoires Commerciales from Accounting, Mathematics from Inp HB.
Some of their coworkers include Hano Conradie - Group Technical Director, Uwa Michael-Okafor - GM, Head Human Resources, and Jehredy Maatoug - CFO. Miriac Sastre reports to Olivier Thiry, Group CEO.
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