Cristina Álvarez López

Cristina Álvarez López is an accomplished professional with extensive experience in data analytics, consumer strategy, and generative AI. At Philip Morris International, Cristina serves as the Head of Consumer Programs, driving significant consumer acquisition and retention initiatives, while also leading generative AI initiatives in the Swiss market. Cristina has played pivotal roles in transforming data insights into actionable strategies, significantly enhancing team dynamics and strategic collaboration. Additionally, Cristina co-founded Prometee, a Swiss company focused on empowering businesses through generative AI. Prior roles include contributions at Nestlé Nespresso, Drone Adventures, and Lehmann géomètre SA, showcasing a diverse skill set spanning business analytics, humanitarian aid, and geospatial engineering. Academia includes advanced studies in generative AI and leadership from prestigious institutions such as IMD and Harvard Business School.