Promotion Optimization Institute
Julie Oxner serves as the Executive Vice President of Strategic Initiatives at the Promotion Optimization Institute, a position held since November 2024. Prior to this, Julie was the Senior Vice President of Business Intelligence at Acosta Group from August 2021 to October 2024, where efforts focused on building a Center of Excellence in the Business Intelligence Department following the Impact Group acquisition. Julie's earlier roles include Senior Vice President of Insights and Analytics at Impact Group, Vice President of Operations at Simpactful, and various leadership positions at IRI, Ignite Farm, Diamond Foods, and Procter & Gamble, where substantial contributions to business growth and team development were made. Educational credentials include a Bachelor of Science in Chemical Engineering from the University of California, Berkeley, and an MBA from Arizona State University.
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Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative Enterprise planning and promotion optimization. The focus is on the consumer/shopper through sales, marketing, and merchandising strategies. The POI executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. Join POI today and have access to a network of peers who are focused on making a difference in the CPG industry. Also have access to collateral and tools that will help you on your organization’s journey to increased efficiency, effectiveness and profitable growth.