Blandine Chell

Blandine Chell is an experienced professional in the fields of business analysis, web marketing, and project management, currently serving as Directrice Etudes et Webmarketing at Groupe Karavel - Promovacances since 2010. With a strong background in team management, Blandine leads a team of 16 across various domains, including Business Analysis, CRM, and Merchandising. Key achievements include driving significant improvements in conversion rates through A/B testing and site optimizations, overseeing budget management, and participating in roadmap prioritization based on expected ROI. Previous roles at Groupe Karavel include Directrice Etudes et Stratégie opérationnelle and Directrice Business Analysis, where Blandine developed project roadmaps and enhanced email marketing strategies. Earlier career experiences at SegmentaCtion involved managing client projects and conducting analysis for major companies. Blandine holds a Licence professionnelle in data mining from IUT de Paris - Rives de Seine.