Proof Experiences
Christine Ross is an accomplished marketing executive with extensive experience in leading and developing integrated marketing strategies. Currently serving as Chief Experience Officer and previously as Executive Vice President and Senior Vice President at Proof Experiences since January 2015, Christine has driven impactful results for clients. Prior roles include Executive Director at CAPMA from 2004 to February 2017, and Managing Partner at Spider Marketing Solutions, where Christine launched a boutique agency specializing in Shopper Marketing. Further experience includes a tenure as Senior Vice-President at Draftfcb Canada Inc, overseeing the launch of the MarketingDrive brand, and serving as Director of Customer Marketing at CTV News, where Christine established the Customer Marketing department. Christine holds an Honours BA in Business/Commerce and International Politics from the University of Toronto.
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Proof Experiences
Welcome to Proof Experiences Inc. We believe in creating meaningful everyday moments that have a positive and lasting impact on people’s lives. Fueled by our commitment to innovation & excellence, we deliver impactful experiences that drive business results. For over 20 years, we’ve helped brands educate, drive sales, change perception, launch and trial new products, and make an impact in their communities. We live our company vision and values, starting with our People First commitment to clients, partners, and each other. We strongly believe our team is the reason for our success and we work hard every day to create an inspiring and engaging work culture that attracts and retains the industry's top talent. We’re proud to be re-certified in 2022 as a Great Place to Work as proof this commitment. Our team of experts specializes in building face-to-face experiences including Conference & Events, Experiential Education, and Experiential Marketing. Looking for an agency partner to help you drive business results? Look for Proof, not promises.