Christine Ross

Christine Ross is an accomplished marketing executive with extensive experience in leading and developing integrated marketing strategies. Currently serving as Chief Experience Officer and previously as Executive Vice President and Senior Vice President at Proof Experiences since January 2015, Christine has driven impactful results for clients. Prior roles include Executive Director at CAPMA from 2004 to February 2017, and Managing Partner at Spider Marketing Solutions, where Christine launched a boutique agency specializing in Shopper Marketing. Further experience includes a tenure as Senior Vice-President at Draftfcb Canada Inc, overseeing the launch of the MarketingDrive brand, and serving as Director of Customer Marketing at CTV News, where Christine established the Customer Marketing department. Christine holds an Honours BA in Business/Commerce and International Politics from the University of Toronto.