PROOF was established in 2020 to provide market research services to the drinks industry. Today we serve over 100 clients including global drinks brands, international hotel chains, pub estates and independents as well as young, growing UK drinks brands.

We provide intelligence, analytics and consulting to help our clients survive and thrive in a competitive UK marketplace.

Our proprietary tools, developed over the last decade, provide a 360-degree view of the drinks market and its consumers, and we use them to answer the critical commercial questions of distribution businesses and brand owners within the drinks industry. 

To find out more visit www.proofinsight.com or contact hello@proofinsight.com


PROOF Insight

Jon Campbell - Ratcliffe

Ian Mckenzie

Todd Davis

Zach Telling

Marc Forsaith

Geoff Hill

Tilly De Silva

Alice Goody

The Data and Analytics Team at PROOF Insight is responsible for harnessing advanced analytics and proprietary tools to deliver deep market insights to clients in the drinks industry. They analyze vast amounts of data to identify trends, consumer behaviors, and market dynamics, enabling brands and distribution businesses to make informed decisions. By collaborating closely with other teams, they ensure that actionable intelligence drives strategy and innovation in a competitive marketplace.

Data and Analytics Team

Data and Analytics Team

About

Team members