Mariel Calderale

Mariel Calderale has a diverse work experience spanning various roles and industries. Mariel is currently the Head of Growth Marketing at Propensity, where they are responsible for developing and implementing a comprehensive growth strategy aligned with revenue and strategic goals. Prior to this, Mariel worked as the Head of Marketing at Prisma, where they led product positioning, messaging, and executed integrated marketing campaigns. Before that, they were an Independent Professional in Digital Marketing at Hellou Digital Marketing, managing various customer projects related to web/app development and executing social media and SEM campaigns. Additionally, Mariel has experience as a Digital Product Manager at Go Airport Taxi Services, a Sales Manager at Thomson Reuters, and a Manager of Latin America Partner Business Development at FalconStor Software. Mariel also held various positions at Oracle, including Director of Advanced Partner Support Inside Sales and Director of the Americas Partner Business Center. Mariel's early career includes roles such as Sr. Manager of Key Accounts BTL and Incentive Programs at Xona, Latin America Marketing Manager and Marketing Manager at AptarGroup, Inc., and Assistant to Controller at Portolan Commerce Solutions.

Mariel Calderale has a diverse education history in marketing and digital media. In 1996-2000, they attended the Universidad de Belgrano, where they obtained a degree in Marketing with a focus on Marketing/Marketing Management. In 2015, they attended the Instituto Tecnológico de Buenos Aires and completed a Diplomatura en Marketing Online y Comercio Electrónico, specializing in Marketing. In 2016, they pursued a Diplomatura in Planificación y Gestión de la Comunicación en Redes Sociales at the Universidad Tecnológica Nacional, further expanding their knowledge in Marketing.

Mariel continued to enhance their skills in digital media and web design by attending Coderhouse in 2018, where they completed a program in Desarrollo en Wordpress. In 2019, they returned to Coderhouse and obtained certifications in Wordpress Avanzado, focusing on Web Page, Digital/Multimedia and Information Resources Design, as well as Publicidad en Redes Avanzado, specializing in Digital Communication and Media/Multimedia.

In addition to their formal education, Mariel has also obtained various industry certifications from Google. In July 2019, they earned certifications in Google Analytics, Google Ads Fundamentals, and Google Display Ads.