Danielle Elmasri

Danielle Elmasri is the Customer Insights and Engagement Lead at PEXA, where responsibilities include overseeing customer experience and driving a customer-centric culture. Previously, Danielle served as the Customer Experience and Research Lead at PEXA, managing CX platforms to inform product decisions. Danielle's extensive career at Western Sydney University encompassed roles such as Analytics and Insights Manager, where team leadership and CX initiatives were pivotal, and Executive Project Officer, focusing on student experience improvements. Danielle holds multiple degrees from Western Sydney University in Information and Communications Technology and Applied Finance, as well as a qualification in Service Design from Academy Xi.