Jessie Lyu

Jessie (Jiaxi) Lyu is a seasoned professional in brand and creative strategy, currently serving as Senior Manager at Prose since July 2022. Previously, Jessie held the position of Creative Strategy Lead at Ana Luisa from November 2021 to July 2022 and worked at VaynerMedia as Associate Director and Senior Strategist focused on skincare clients from April 2019 to November 2021. Prior to these roles, Jessie gained experience as a Social Listening Insights Analyst at Moët Hennessy, Product Marketing at Spectrum Reach, and in Ecommerce at TULA Skincare. Jessie’s career also includes a substantial tenure at L'Oréal as Assistant Manager of Digital Content and contributions as a Contributing Writer for Southern Weekly in Guangzhou, China, as well as reporting for The Washington Post and KOMU 8. Jessie holds a Master of Science in Applied Analytics from Columbia University and a Bachelor's Degree in Journalism with a Business Minor from the University of Missouri-Columbia.