Tima Farsh

Vice President, Product Marketing at ProShares

Tima Farsh is an experienced marketing professional with a strong track record in product marketing and management. Currently serving as Vice President of Product Marketing at ProShares since October 2019, Tima leads the development of product positioning and go-to-market strategies for tactical products, including cryptocurrency ETFs. Prior to this role, Tima was Director of Marketing at Pathstone, overseeing all facets of the marketing department and managing the companywide marketing budget. Tima began at Convergent Wealth Advisors, progressing from Sr. Marketing Manager to Creative & Communications Associate, where responsibilities included developing thought leadership content and managing marketing initiatives. Tima's early career includes work as an Editorial Assistant at the Encyclopaedia Iranica Foundation. Tima holds an M.F.A in Writing, Film Production from Columbia University and a B.A in Government & Politics from the University of Maryland.

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