Tracey Smida

Tracey Smida is an accomplished design professional with extensive experience in product design and user experience. Currently serving as the Director of Product Design at ProShop ERP since September 2025, Tracey has held similar leadership roles at Ncontracts and Venminder, where expertise in product design has been demonstrated. Previous positions include Product Design Manager at ActiveCampaign and Signal™, as well as roles at MEDHOST, Southwest Airlines, United Way of Greater Milwaukee, and Midwest Airlines. Tracey Smida holds a Bachelor of Fine Arts in Communication Design from the Milwaukee Institute of Art & Design, completed in 2001.