Brent Hicken

VP & CTO at ProspectaMarketing

From software programming to marketing, Brent has acquired a broad range of expertise that has helped him grow businesses. At Anderson Consulting in Chicago, IL, he developed financial reporting software, with an application that received such acclaim, it was quickly rolled out to the worldwide organization. At Kraft Foods, he worked in technical and managerial positions in the Advertising and Consumer Promotions and Sales divisions. He has developed and grown his own real estate subscription business.

For the past 10 years at ProspectaMarketing, Brent has helped dental practices grow their businesses through smart internet search marketing. He helped conceptualize and develop a customized tracking and follow-up tool specifically designed for dental practices to improve their lead tracking and conversion rates and to understand the return on their internet marketing investment. He also leads the Search Engine Optimization team and oversees the technical development of websites being built by our webmaster partners.


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