James Freshwater

James Freshwater currently serves as the Chief Revenue Officer at Protecht, a leading global provider of protection products, since January 2024. In addition, Freshwater is a member of the British American Business Council in San Diego and provides advisory services for AI Assets, focusing on global go-to-market strategy. Previously, Freshwater held the position of Chief Revenue Officer at Fluxx, a grants management solution company, and served as Vice President of North America Sales at Trackforce Valiant, specializing in security workforce management. Other notable roles include Vice President of Sales & Business Development at WorkForce Software, Executive Vice President at CIC Plus, and President of Workplace Systems, where Freshwater significantly contributed to revenue growth and successful acquisitions. James Freshwater earned a Bachelor's degree in Business Administration with Computing from the University of Wolverhampton.