Proto
Christina Hemsworth is a seasoned professional with extensive experience in marketing and account management. Currently serving as a Partner at Proto since July 2021, Christina previously held the position of Executive Director at R/GA from July 2015 to July 2021. Prior roles include Senior Account Manager at M&C Saatchi, Account Manager at The Sound Alliance, and Account Executive at Fairfax Media. Christina's educational background features a dual degree in Bachelor of Business and Bachelor of Science in Information Technology, specializing in Advertising & Promotions Management and Information Systems & Project Management, earned from the University of Technology Sydney from 2006 to 2010.
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Proto
We are a new innovation consultancy that helps companies in the face of disruption. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.