Proto
Guillermo Solórzano is a seasoned professional with extensive experience in strategic consulting and brand management. Currently serving as Senior Engagement Manager at Proto since December 2022, Guillermo previously held the position of Senior Strategist at frog, following a role as Senior Consultant at ECSI Consulting. Guillermo's background includes positions at Pernod Ricard as Assistant Brand Manager for Chivas Regal, Absolut, and Elyx, and Strategy & Operations Consultant at Deloitte Consulting. Early career experience includes a role as Brand Building Intern at Unilever. Guillermo holds an MBA from Babson F.W. Olin Graduate School of Business and a Bachelor's degree in Business Administration and Management from Instituto Tecnológico Autónomo de México, along with participation in an exchange program at Prague University of Economics and Business.
Proto
We are a new innovation consultancy that helps companies in the face of disruption. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.