We are a new innovation consultancy that helps companies in the face of disruption.

We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts.

We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation.
MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined.

We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.

Consulting

Enterprise Software

Proto

Saneel Radia

Michael Podell

Joanna Durkalec

Ashley Cheung

Christina Hemsworth

Camilla Assenza

Amie Diamond

Athena Christie

Michael Rigby

The Leadership Team at Proto drives the strategic direction and vision of the consultancy, leveraging their diverse expertise to foster intersectional innovation. They collaborate to redefine relevance for clients facing disruption, ensure alignment between strategy and execution, and focus on delivering transformative solutions that prioritize adoption and scalability. By integrating various disciplines—ranging from experience design to finance—they navigate the complexities of modern challenges to enable meaningful change within organizations.

Leadership Team

Design Team

Strategy Team

Leadership Team

About

Team members

Other teams at Proto

Design Team

Strategy Team