Michael Rigby

Chief Design Officer, Founder. at Proto

Michael Rigby is a highly accomplished and experienced design professional who has worked in various prestigious companies such as Proto, R/GA, Interbrand, and more. With a strong background in design and a track record of producing award-winning work, Michael has held key leadership roles such as Chief Design Officer, Global Head of Design, and Chairman of the Australian Graphic Design Association. Throughout their career, Michael has made significant contributions to shaping the creative direction and success of the organizations Michael has been a part of.

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Proto

We are a new innovation consultancy that helps companies in the face of disruption. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.