We are a new innovation consultancy that helps companies in the face of disruption.

We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts.

We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation.
MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined.

We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.

Enterprise Software

Consulting

Proto

Saneel Radia

Philip Rackin

Cait Rathvon

Gal Shaya

Michael Podell

Ashley Cheung

Christina Hemsworth

Camilla Assenza

Amie Diamond

Athena Christie

Michael Rigby

The Strategy Team at Proto is dedicated to developing innovative frameworks and actionable plans that guide clients through the complexities of disruption. By leveraging diverse expertise, the team analyzes market dynamics, identifies growth opportunities, and crafts strategies that ensure meaningful relevance in rapidly evolving contexts. Their collaborative approach blends strategic insight with design and execution, aiming to facilitate scalable adoption of innovative solutions within organizations.

Strategy Team

Design Team

Leadership Team

Strategy Team

About

Team members

Other teams at Proto

Design Team

Leadership Team