Joris Bues

Joris Bues is an experienced marketing professional with a strong background in international brand management and sales. Currently serving as the Directeur marketing international at PROVA SAS since January 2022, Joris focuses on brand strategy, customer journey definitions, and digital activation plans, while managing a team of eight. Prior experience includes significant roles at Barry Callebaut Group from August 2010 to January 2022, where Joris advanced from Key Account Manager to Chef des Ventes Régional, leading sales initiatives with various national and regional clients. Earlier in the career, Joris held the position of Chef de produit Senior at Bacardi Martini France, overseeing vodka brands and developing communication strategies. Joris holds a degree in Marketing from NEOMA Business School, graduated in 2000.