Javier Gudiño is an experienced marketing and insights professional with a robust background in the food and beverage industry. Currently serving as the Marketing and Insights Director at PIASA by NovaTaste since November 2015, Javier has held various roles, including Marketing & Innovation Manager at PIASA and Global Product Marketing Lead for Savory Solutions at International Flavors & Fragrances. Javier's expertise encompasses food innovation, corporate branding, and marketing strategy, with significant experience in package design, market research, and social media management. Previous leadership roles include President and Vice President at Asociación Mexicana de Alimentos Soya A.C. and Marketing Director at Instant Foods de Mexico S.A. de C.V. Javier holds a Master's degree in Marketing from EADA Business School and degrees in Food Technology and Food Science Engineering from Universidad Iberoamericana, Ciudad de México.
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