Serena Lawley-Rayner McIpr

Serena Lawley-Rayner MCIPR is a seasoned communications professional with extensive experience in marketing, public relations, and employee engagement across various organizations. Currently serving as the Director of Internal Communications and Employee Engagement at Provide Community since June 2025, Serena previously held the position of Head of Marketing and Communications at Achieve Together, where significant achievements included the development of a comprehensive 5-year marketing and PR strategy and a notable digital marketing transformation. Earlier roles included Senior Marketing, PR, and Communications Manager at Caring Homes Group, where a new sales and marketing team was established, and Group Marketing Solutions Manager at Care UK, leading a brand refresh across numerous facilities. Serena's diverse background also encompasses roles in business development, accounting, and education, complemented by formal education in Fashion and Design from the London College of Fashion and various qualifications in art and design.