Violeta Iliescu

Violeta Iliescu is a seasoned marketing professional with extensive experience in the banking and financial services sector. Currently serving as Senior Marketing Manager at Provident Financial Romania since July 2021, Violeta has previously held significant roles including Marketing Manager at Alior Bank SA and Head of Retail Marketing at Bancpost. Violeta's expertise encompasses developing annual marketing strategies, executing integrated marketing and communication plans, and managing digital strategies with a focus on ROI measurement. Notable achievements include leading the rebranding of Emporiki Bank Romania to Crédit Agricole Bank Romania and successfully launching multiple products and brands throughout a diverse career in marketing. Violeta holds a Bachelor's degree in Marketing and has completed post-university studies in Advertising, as well as a professional diploma in Digital Marketing.