Alicia Mengibar López

Alicia Mengibar López is a Digital Product Owner at Proximity Paris since May 2021, specializing in collaboration with Data, UX/UI Design, and Tech teams to enhance user experience within the Procter & Gamble digital ecosystem. Alicia has a robust background as a Digital Project Manager at Valtech and Mirum Agency, where responsibilities included leading digital solutions for high-profile clients and overseeing project management for various digital platforms. Previous roles at Tribal DDB Worldwide and The Vision Destination Management involved managing social media campaigns, client coordination, and creating tailored itineraries. Alicia holds a Bachelor’s Degree in Business Administration from Universidad Carlos III de Madrid, alongside diplomas in Digital Marketing and a Bachelor of Arts with Honours from Coventry University.