Felix Palau

Felix Palau has a wealth of experience in the beverage industry, particularly in marketing and brand management. Felix has held leadership positions in companies such as Proximo Spirits, The HEINEKEN Company, HEINEKEN MÉXICO, and Jose Cuervo. Throughout their career, Felix has successfully driven marketing strategies, achieved significant sales growth, and overseen large teams. Felix has a track record of turning around market share loss, launching successful advertising campaigns, and securing collaborations. Felix's expertise extends across various brands and regions, making him a valuable asset in the industry.

Felix Palau attended Northwestern University's Kellogg School of Management, where they completed the Communication and Consumer Marketing Strategy Business Program. Felix also studied Marketing at Tecnológico de Monterrey and participated in the World Class MKT Skills Program at The University of Texas at Austin. The specific start and end years for each program are not provided.