Sonji McFarlane

Sonji McFarlane has a strong background in the marketing industry, with over 20 years of experience. Sonji is currently the Group Trade Marketing Director at Proximo Spirits, a role they have held since January 2019. Prior to this, they were the Trade Marketing Director at Proximo Spirits from March 2016 to January 2019. Before joining Proximo Spirits, they worked at Diageo as the Senior Commercial Planning and Activation Marketing Manager from 2011 to 2016 and as the Trade Marketing Manager-National Accounts On-Premise from 2008 to 2011. Sonji also has experience at MillerCoors, where they worked as the Senior Associate Brand Manager from 2005 to 2007, and at BIC, where they held roles as an Associate Brand Manager from 2003 to 2005 and as an Assistant Channel Marketing Manager from 2000 to 2003.

Sonji McFarlane obtained their Bachelor's degree in Marketing and International Business from Rochester Institute of Technology, where they attended from 1996 to 2000. Sonji furthered their education by pursuing an MBA in Marketing from Quinnipiac University's School of Business, from 2001 to 2003.