Will Orsburn

Will Orsburn is currently the Brand Director for Bushmills Irish Whiskey at Proximo Spirits, the World's Oldest Licensed Distillery. Will previously served as the Senior Brand Manager for Flor de Caña Rum at William Grant & Sons and held various roles at Mirrorball, HL Group, and Redscout. With a background in political science from UCLA, Will has extensive experience in brand management, new product development, global innovation, and business development within the spirits industry.