Katrien Baerts

Katrien Baerts is a seasoned Business Intelligence Specialist at Proximus since September 2000, focusing on B2B research and market segmentation through key consumer insights. Responsibilities include managing and implementing market surveys, translating findings into actionable insights for marketing and reputation teams, conducting strategic analysis on competitive positioning, and identifying new research opportunities. Previously, Baerts served as a Senior Marketing Analyst, where the role involved managing quantitative and qualitative studies and driving research-based commercial actions. Earlier experience includes project leadership at GfK Significant, market research development at De Persgroep, and managerial duties at Kaasmeester Elsen. Baerts holds a Bachelor’s degree in Secondary Teacher Training from Europese Hogeschool Brussel and qualifications in Colour and Style Consulting from Syntra.