Thomas Busschot

Thomas Busschot is a Segment Marketing Manager at Proximus since September 2016, where responsibilities include driving cross-disciplinary teams in projects focused on marketing transformation, retention, lifecycle, acquisition marketing, user management on digital platforms, and integrating new data and machine learning technologies. Previously, Thomas served as a Segment Marketing Specialist within Proximus's CRM team, acquiring and promoting new data sources for enhanced customer recommendations. Early career experience includes a role as a Management Trainee at Proximus, undertaking missions in optical fiber roll-out, customer preferences intelligence, and transformation strategy execution. Additionally, Thomas worked as a Strategy Intern at Darwin BBDO, contributing to the launch of a branding service and conducting market research. Thomas holds a Mini MBA in Marketing and a Master's in Business Engineering from Louvain School of Management, supplemented by an Erasmus exchange at Università Bocconi.