Adam W.

Insights Manager at PRS IN VIVO France

Adam W. is an accomplished insights manager currently employed at PRS IN VIVO since October 2023. Previously, Adam served as an account manager at Ipsos from October 2019 to March 2023, where responsibilities included developing impactful creative content for clients and translating complex data into actionable insights. In an earlier role as a senior research analyst, Adam provided valuable insights to prominent brands like Weber Grills, ExxonMobil, and BP by programming and launching surveys, as well as analyzing collected data. Adam's diverse experience also includes working as a music arts learning lab assistant at the University of Dayton, a promotional assistant intern at Hart Media, and an imagination station camp counselor at Glen Ellyn Park District. Adam holds a Bachelor’s Degree in Marketing with minors in Music and Music Technology from the University of Dayton.

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Chicago, United States

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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