PRS IN VIVO France
Anna Frigerio currently serves as an Insight Manager at PRS IN VIVO since July 2023. Previously, Anna held the position of Strategist at Hall & Partners from April 2022 to June 2023, and prior to that, worked at DMA UK as an Insight Manager from June 2018 to April 2022, where responsibilities included executing research projects, managing research products, and collaborating with stakeholders. Anna's earlier experience includes roles as an Account Executive at HFM_Global and as a Market Research Executive at Grow3 Limited, where project management and client relationship-building were key areas of focus. Anna's educational background includes a Master's degree in Psychology of Marketing and various professional certifications from the Institute of Data & Marketing.
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PRS IN VIVO France
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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.
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