PRS IN VIVO France
Jay Whitney has a diverse background in consumer psychology and business, with experience in roles such as Director of Client Development, Senior Consultant, and Strategic Planner. Jay's expertise lies in conducting online qualitative research projects, ensuring projects are based on a blend of reasoning and creativity, and understanding consumer behaviors. With a strong educational background in both Applied Psychology and Consumer Psychology, Jay is skilled at managing and executing various research tasks and initiatives.
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PRS IN VIVO France
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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.
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