Liz Tiefenthaler

Liz Tiefenthaler is President of Pharm Fresh, a company whose focus is on providing marketing solutions to Independent Pharmacy. Liz helps Pharmacies build customer loyalty and engagement by offering marketing, public relations, print, and online solutions. She has worked in marketing and advertising for over 25 years, the last eight in Pharmacy, and as an entrepreneur, she understands the issues facing small and mid-sized businesses.

Liz is a frequent speaker for the National Community Pharmacists Association, teaching beginning through advanced marketing courses. She also teaches numerous CE courses throughout the United States for state associations and buying groups. Liz was a featured speaker at the Ontario Pharmacist Association Business 2.0 event as well as the OPA 2012 Annual meeting in London, Ontario. Her writing appears in America’s Pharmacist magazine where she writes a regular marketing column.

Liz resides in Madison, Wisconsin. She has a B.S. in Education from the University of Wisconsin, Madison, and attends Brandworks University master’s level marketing course annually. She is a tireless supporter of Independent Pharmacy.