Paul B

Paul B is an accomplished marketing and technology professional with extensive experience in digital distribution and marketing strategies. Currently serving as Vice President of Digital and Marketing Technology at Pru Life UK since September 2020, Paul B has successfully closed the protection gap for over 300,000 Filipinos and improved return on advertising spend by 40% through innovative campaigns and technology optimization. Prior to this, Paul B was the Director and Head of Marketing at Cashalo, where the brand was launched, reaching over 2 million users in less than a year while significantly reducing customer acquisition costs. Earlier roles include Business Development Manager at Voyager Innovations, Manager at Bank of the Philippine Islands, and Associate Digital Manager at Zenith Optimedia, amassing a diverse skill set in adtech, digital marketing, and client servicing. Paul B holds a BS in Statistics and is currently pursuing a Master of Science in Finance from the University of the Philippines.