PAMB
Yi Ping Fong is a marketing and communications professional with extensive experience in brand development and strategic communication. Currently serving as the Manager for Brand & Communications at Prudential Assurance Malaysia Berhad since February 2024, Yi Ping is focused on delivering compelling customer propositions and integrated go-to-market campaigns. Previous roles include Brand and Communications Lead at Alta, Assistant Manager for Branding & Communications at Generali Malaysia, and Senior Associate in Marketing & Communications at CIMB. Yi Ping has demonstrated expertise in rebranding initiatives, campaign management, and stakeholder engagement across various sectors, including insurance and banking. Academic credentials include a BSc in Management from the University of Warwick - Warwick Business School and an International Baccalaureate Diploma.
PAMB
Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For its 2019 half year ended 30 June 2019, it achieved RM712 million in new business sales. New business sales include both life insurance sales and takaful contributions. Takaful products distributed by PAMB’s wealth planners and agents are underwritten by Prudential BSN Takaful Berhad.