Prudential BSN Takaful Berhad
Natasha Musa is a seasoned marketing professional with extensive experience in digital marketing, brand management, and communications. Currently serving as the Director of Digital, Brand & Communications at Prudential BSN Takaful Berhad, Natasha leads the initiatives that solidify the company's position as the leading Family Takaful Brand. Previous roles include Head of Marketing for Maybank2U, where impactful digital marketing strategies were implemented, and a Marketing Communications and Project Management Consultant at Chicpreneur Marketing, delivering tailored solutions for diverse clients. Natasha has held key positions such as Group Account Director at Ignite Sdn Bhd and Account Director at Creative Juice\Sil Sdn Bhd, where partnerships and business development were a focus. Beginning a career in marketing at FCB International, Natasha has a strong academic foundation in Public Relations from Leeds Beckett University and earlier studies in English at the International Islamic University Malaysia.
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Prudential BSN Takaful Berhad
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Prudential BSN Takaful Berhad (PruBSN) is Malaysia’s leading family takaful operator whose customer centric approach, multi-distribution channel strategy, innovative solutions and technological leadership have propelled it to the forefront of the industry. Our success is a reflection of the quality of our people. At PruBSN, we provide an environment that enables our people to find value and meaning in their work, and to deliver outstanding performance for our customers, shareholder and communities. This is essential to our success and is performed through our focus on the following areas: Robust Talent Development & Training Programmes We provide ample opportunities for learning and growth by offering in-house training as well as public programmes, workshops and seminars to all our employees. Driving Leadership Our efforts to achieving great leadership does not stop at the top management level. We prepare our talents early to create a strong line-up of future leaders. Through our award-winning Leadership Development Programme, high potential employees are earmarked and rigorously assessed to determine their individual strengths and areas of development. Performance & Rewards We strive towards making pay-for-performance a reality through a reward system that ensures the overall company and specific business results, as well as individual performance and behaviours, are reflected in each employee’s reward. Employee Engagement We promote an ongoing and open dialogue among our people through forums and surveys, as well as through a strong culture of leadership and candid feedback between managers and employees. We also strongly encourage employee volunteering as a way to support our communities and acquire new skills. Diversity & Inclusion We are committed to developing and maintaining a diverse and inclusive culture of our workforce. For career opportunities at PruBSN, visit www.prubsn.com.my/en/careers/