Ping Wu

Ping Wu is a seasoned professional in marketing analytics, currently serving as Vice President of Marketing Analytics at Prudential Financial since December 2018, where responsibilities include defining and executing the Insights & Analytics roadmap to enhance data-informed marketing initiatives. Prior experience includes serving as Assistant Vice President of Marketing Analytics at MassMutual Financial Group from 2015 to 2018, focusing on analytics and market research for direct-to-consumer efforts. As Director of Marketing Analytics at MetLife (2013-2015), Ping Wu transformed a reporting team into a robust analytics operation. Earlier roles include Associate Director at Merkle and Lead Analyst at USAA, where advanced analytics on customer behavior and financial services were key contributions. Ping Wu began a career in marketing analytics as Market Dynamics Team Leader at General Motors and holds a Ph.D. in Quantitative Communication Studies from the University of Michigan, Ann Arbor.