Thư Phạm

Thư Phạm is an experienced digital marketing professional currently serving as the Senior Digital Growth Manager at Prudential Vietnam Assurance Private Ltd. since February 2023, where responsibilities include leading lead generation initiatives, developing digital growth strategies, and managing marketing automation for customer engagement. Prior to this, Thư held the position of Digital Partnership Manager at Shinhan Bank, successfully identifying growth opportunities and establishing partnerships with notable platforms such as Tiki and Shopee. Earlier roles include Digital Marketing Manager at SHB Finance, where Thư significantly improved website SEO, and Senior Digital Specialist at Techcombank, focusing on digital marketing campaigns. Thư began the career as an Account Executive at Edge Asia, managing client relationships and developing business opportunities. Thư holds an MBA and a Bachelor's degree in Banking and Financial Support Services from the University of Economics of HCM City.