Marcus Carvalhaes

Marcus Carvalhaes is a seasoned professional in digital growth with a strong focus on e-commerce performance. Currently serving as Sênior Manager Digital Growth at TIM Brasil since June 2013, Marcus has a proven track record in paid media, direct marketing, proprietary channels, and conversion rate optimization (CRO). Previous roles include Digital Growth Specialist Sr and Digital Sales Specialist, where responsibilities encompassed planning paid media actions, enhancing customer acquisition cost (CAC) and lifetime value (LTV), and managing direct marketing channels. Earlier experience includes consulting in online and offline media, alongside a deep expertise in digital marketing strategies while working at Avantare Consultoria Interativa. Marcus holds a Bachelor's degree in Advertising from FACHA, completed in 2011.