Grace Lim

Grace Lim is an accomplished content professional with extensive experience in crafting communication and learning materials across various industries. Currently serving as Content Team Lead at Prudential plc since August 2020, Grace excels in developing strategic solutions, simplifying complex concepts, and collaborating with cross-functional teams. Previous roles include Senior Content Writer and Creative Copywriter, where Grace was involved in building learning programs and developing marketing campaigns for global brands at PayPal, among others. A background in freelance copywriting has allowed Grace to work with notable clients such as Allergan, GrabFamily, and Manulife. Grace began the career at The Alchemy Partnership, gaining foundational experience in copywriting and art direction, and holds a Diploma in Advertising from Nanyang Academy of Fine Arts.