Dayana De la Espriella Cabrales

VP Sales LATAM at Pruvo

Dayana De la Espriella Cabrales has a diverse range of work experience in the travel and tourism industry. Dayana has held positions in various companies, starting with Avianca S.A. where they worked as a Corporate Coordinator and later as a Business Coordinator in the Bogota Regional Office. Dayana was responsible for establishing and maintaining corporate incentives for business clients as well as managing and granting commercial stimulus to travel agencies.

In their role at Pedro Gomez y Compañía S.A., a construction company, they worked as a Public Relations Coordinator where they coordinated events for the company's managers with potential clients and partners.

Dayana also worked for Hoteldo.com, a tourism company, as a Contract Manager in charge of affiliating hotels in Central America, the Dominican Republic, Colombia, Venezuela, Ecuador, and Peru. Dayana created business strategies to promote the Hotel Reservation Center in Latin America.

At Tourico Holidays - Aregentina S.R.L., they were the Director of Key Market Development for Latin America. Dayana was responsible for managing hotels in various countries and creating marketing strategies to increase sales and maintain business relationships.

In their role as the Purchasing Manager at lowcosttravelgroup, they were responsible for hiring hotels in Latin America, excluding Mexico and Brazil. Dayana developed business strategies and created presentations in Spanish to expedite the hiring process.

Dayana worked as a Senior Market Manager at Best Day Travel Group, where they managed and maintained portfolios of hotels and chains in the Andian region.

Dayana later joined WebBeds as a Contract Manager, where they renewed and managed hotel contracts, activated new hotels, and identified potential hotels to add to the portfolio in Santiago de Chile.

Dayana's most recent role is as the VP Sales LATAM at Pruvo, where they are responsible for post-booking price optimization for hotels.

Dayana De la Espriella Cabrales has a Bachelor's degree from Aspaen Gimnasio Cartagena de Indias, which they obtained in 1991. Dayana then pursued further education at Universidad Jorge Tadeo Lozano, where they earned a Bachelor's degree in International Trade between 1992 and 1997. Later, they attended Universidad de Belgrano from 2005 to 2006, where they obtained a Magister in Business Administration with a Mention in Marketing. The field of study for all their degrees is not specified.

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Timeline

  • VP Sales LATAM

    February, 2023 - present