Sergio García Pérez

Sergio García Pérez has a diverse work experience in strategy, teaching, and marketing. Sergio started their career as a Social Media and Marketing Online professional at Infocontrol in 2012. Later, they worked as a Strategic Planner Assistant at Leo Burnett Iberia, where they supported senior planners in various tasks, including research, brand purpose definition, and presentation development.

Sergio then joined dommo // Connected by Culture. as a Senior Strategist, working on creative brand and innovation strategy for well-known brands such as Justeat, J&B, Alfa Romeo, and Blablacar. Sergio also played a key role in the agency's strategy and innovation unit, contributing to consumer and business innovation reports, workshops, and out-of-the-box projects. Sergio remained with dommo until 2018.

In 2013, Sergio co-founded Randm and worked as a Co-Founder and Strategist until 2018, contributing to the company's growth and development. During this time, they also worked as a Spotters for tw:in, TrendWatching's insight network.

Sergio's teaching experience includes being a Professor at The Atomic Garden Advertising School since 2017 and at Miami Ad School since 2020. Sergio teaches courses on strategy, innovation, and creative planning.

Furthermore, Sergio has been a guest lecturer on strategy and innovation at UCM, UC3M, and UFV.

In 2018, Sergio joined PS21 as a Strategy Director, and in 2022, they co-founded Jungle.

Throughout their career, Sergio has demonstrated their expertise in strategy, innovation, and brand development, as well as their ability to inspire creative thinking and manage research projects.

Sergio García Pérez's education history begins in 2018 when they attended the Berlin School of Creative Leadership for the Creative Leadership Program. It is not specified what field of study they focused on during this time.

Prior to that, there is no specific start or end year given, but they attended the Universidad Complutense de Madrid where they obtained a Licenciatura en Publicidad y Relaciones Públicas degree. Again, there is no specified field of study for this degree.

In addition to their formal education, García Pérez has obtained several certifications. In 2015, they completed the Insights for Innovation course at IDEO. In 2019, they obtained a certification in Gestión de proyectos con metodologías Ágiles y enfoques Lean from Miríadax. Sergio also holds certifications in Behavioural Economics from Ogilvy Consulting, which they obtained in April 2020, and in Behavioural Science for Brands from Cannes Lions School, obtained in June 2020.