Víctor García del Barrio

Víctor García del Barrio is a seasoned executive in the creative and advertising sectors, currently serving as Head of PS21 since May 2024, a role leading a creative agency that bridges business and society through innovation within the JUNGLE ecosystem. Prior to this, Víctor held the position of Managing Director at Padre Group from October 2019 to May 2024, where leadership focused on enhancing revenue goals across specialized agencies in the Spanish and Mexican markets. Previously, as Managing Director at SEPTEMBER_ from May 2016 to September 2019, Víctor managed a 20-person team to deliver strategic and creative solutions for brand connections. Additional experience includes leading Brandigital as Managing Director for Spain from April 2012 to April 2016 and serving at Vodafone in a client development role. Academic credentials include an Advanced Management Program from IE Business School and marketing-focused degrees from both EAE Business School and Universidad de Valladolid.