Alua Satybaldiyeva

Alua Satybaldiyeva currently serves as Deputy CEO at Global DTC and Business Development Director at PSA Central Asia & Caucasus, having joined PSA International Pte Ltd in July 2023. Prior to this role, Satybaldiyeva was Regional Director for Central Asia and CEE at CrimsonLogic Pte Ltd from September 2018 to July 2023, focusing on digital government technologies. Additional experience includes co-founding AlphaST, serving as Director of Business Development at Mastercard, CMO at ForteBank, and Head of Identity & Communications at UniCredit. Earlier career stages involved the role of Marketing Director at Kazcommerts Policy and an internship at the European Commission. Satybaldiyeva holds an International Executive MBA from HEC Paris and completed an Executive Program in Strategic Marketing Management at Harvard Business School.