Priyanka Sani

Vice President at PSB Insights

Priyanka Sani (Chadha) has a diverse range of work experience that spans multiple industries and roles. Priyanka most recently served as a Vice President at PSB since April 2022, where they worked with Fortune 500 companies across various sectors to help them address business challenges and provide insights for client strategy. Prior to this, they held the position of Senior Director at PSB from March 2018 to April 2022.

Before joining PSB, Priyanka worked as a Strategist at Grey Group from March 2017 to February 2018. Priyanka also had a brief role as Metrics at the Clinton Foundation from September 2015 to December 2015.

In the beauty and cosmetics industry, Priyanka gained valuable experience at companies like Parfums Christian Dior and Guerlain. As a CRM Executive at Parfums Christian Dior from February 2014 to August 2014, they played a key role in planning and launching the brand's loyalty program and provided recommendations to senior leadership to expand in the UK market. During their time at Guerlain from September 2011 to February 2014, they served as a CRM & Digital Executive, managing the brand's social media platforms, CRM database, and loyalty program.

Priyanka's early career includes a role as a Marketing Graduate Trainee (CRM) at Estee Lauder Companies, La Mer & Jo Malone from October 2010 to September 2011, where they worked under the CRM manager and conducted randomized control tests to analyze sales uplift. Priyanka also gained experience as a Junior Analyst at Zan Partners Limited from October 2008 to August 2009, managing the firm's fund of fund portfolio and conducting equity research.

Overall, Priyanka's work experience demonstrates their abilities to work with diverse clients and industries, providing strategic insights, managing databases, and driving customer loyalty and sales growth.

Priyanka Sani (Chadha) holds a Master's Degree in International Relations from Columbia University. Priyanka also has an Msc in Economic History from The London School of Economics and Political Science (LSE), as well as a Bsc in Business Management from King's College London. In addition to their academic qualifications, they have obtained certifications in Problem Solving and Adaptability & Resilience from McKinsey & Company in 2023.

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