PT Astra Digital Internasional
Anggita Amilia currently serves as the Performance Marketing & CRM Section Head at PT Astra Digital Internasional, a role held since October 2018, focusing on planning, executing, and optimizing marketing strategies across various media channels to enhance traffic KPIs and customer engagement. Previously, Anggita worked in various capacities such as Growth Product Lead and Ecosystem and Partnership Analyst, emphasizing product development, market strategy, and operational excellence. Anggita's experience includes roles as a Project Intern at PT Inti Ganda Perdana, a Student Brand Ambassador at PT Astra International Tbk, and a Laboratory Assistant at University of Indonesia, among others. Anggita holds an MBA in Strategic Marketing from Institut Teknologi Bandung and a Bachelor's degree in Metallurgy and Materials Engineering from University of Indonesia.
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PT Astra Digital Internasional
Astra Digital (PT Astra Digital Internasional), was established on 19 April 2018 as a digital & strategy arm of Astra International. Astra Digital aims to be at the forefront of digital innovation and deliver new value propositions to Astra customers. By upholding 6 Digital Pillars -- Digital Ventures, Venture Building, Strategy & Consulting, Digital Marketing, Data Intelligence, and Academy & Technology -- we aim to support the digitalization efforts of Astra Business Units. In addition, we also operate digital ventures with full support from Astra Group businesses.